Significant Revenue Augmentation Anticipated in Feminine Hygiene Products Market by the Year 2024

  • Analysis
  • 15-March-2018

Feminine hygiene products encompass all the things (such as sanitary pads, razors, panty liners, etc.) which are required to maintain female hygiene. Females’ reproductive health is a major aspect to be taken into account to improve their overall quality of life. The well-known fact about females is that they conceive and for that, they have an inbuilt uterus. The uterus and vaginal health is essential to deal with the complexities of the female reproduction system. Previously, there were no means available for intimate parts’ care and hence resulting in widely spread problems related to feminine reproduction hygiene. With the advent of technology, this was resolved by developing personal hygiene items for females. The recent report available on on feminine hygiene products market expects the market to grow at a CARG of 6.50%. The market value is anticipated to grow to USD 47.50 Bn by end of 2024 from USD 30.57 Bn in the year 2017.

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Hygiene products are designed to support apposite hygiene practices with the aim of avoiding possible infections and diseases in females. Such products are composed of natural as well as synthetic raw material. Market demand for natural raw material-based products is relatively more.

The global feminine hygiene market is projected to perceive significant revenue augmentation over the coming years. Rising concern about personal hygiene among female population is the significant factor driving the market. In past few years, numerous NGOs and government have initiated to reform female hygiene practices by spreading awareness among the population. Thus, the market has witnessed a boom in the growth in developing economies. Other factors that are promoting the growth of the market are rising per capita income, standard lifestyle worldwide, proliferated educated consumers, and low-cost feminine hygiene products availability.

As per the report “Global Feminine Hygiene Products Market Research Report - Industry Analysis, Size, Share, Growth, Trends And Forecast 2017 to 2024” Sanitary pads, tampons, internal cleaners & sprays, panty liners & shields, and disposable razors & blades are the categories of product-based segmentation of the market. Among these, sanitary pad/napkin is occupying control over the market in terms of revenue and will pursue the trend in the near future. Growing awareness about feminine hygiene, coupled with female participation in business world and service sector, is fortifying the demand of sanitary pads. Moreover, this product is easily available at retail stores.

Segmentation, considering distribution channel, is being done into supermarkets & hypermarkets, specialty stores, convenience stores, dollar stores, online sales, and others. Supermarkets & hypermarkets segment is most preferable distribution channel and is prefigured to maintain the rank over the coming years. However, in rural areas of developing markets such as India and China, convenience stores grasp the distribution of the products. On the other hand, online sales have trailed behind in the competition. Positively, it is anticipated to achieve recognition as a popular channel in the coming year as an outcome of increasing market penetration and rapidly growing developments in e-commerce. Also, it ensures the privacy of customers and provides a platform to discuss the product.

Regionally, Asia Pacific is at the top in revenue generation for feminine hygiene products, followed by Europe. Latin America and Middle East & Africa market is growing at a rapid pace. Europe is leading the market in tampons’ revenue. Panty liners and internal cleansers & sprays are boosting the market growth in North America. U.S. is the dominant market in this region. The global market for feminine hygiene products involves a great level of competition among international and regional players. This competition is believed to get more challenging in the approaching time.

Synthetic material, carcinogenic ingredients (such as dioxin rayon, allergy-provoking metal dyes), and highly processed wood pulp are contents of conventional sanitary pads. Use of these causes irritation, discomfort, itching and other severe complication in intimate parts. Additionally, tampons might lead to toxic shock syndrome, a rare bacterial infection. This aspect can hamper the growth of the market.

Disposal of sanitary waste also risks the environment. The release of unsafe gas, drainage clogging, and water contamination are some negative impacts on nature. This would encourage the market retardation. At the same time, investment in natural raw material-based products and innovation in the industry will possibly pave the way for fortunate market progress.
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The master players, monopolizing the large share of the global feminine hygiene products market, are Edgewell Personal Care Company., First Quality Enterprises, Inc., Hengan International Group Co. Limited, Kao Group, Kimberly-Clark Corporation, Lil-Lets Group Ltd, PayChest Inc., Procter & Gamble Co., Svenska Cellulosa Aktiebolaget., and Unicharm Corporation.
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