Proteins and Peptides

Proteins are the building blocks of human body or any other life-form. They are made up of amino acids. Peptides are biologically occurring short chains of amino acids.
 
Supplementary food and personal care products’ manufacturing industries are the major end-users of the global proteins and peptides market. They serve as a driving force behind the growth of the global proteins and peptides market. Moreover, the increased demand of dairy and poultry products is paving way for the incorporation of proteins and peptides in the animal nutrition, thus further increasing the demand of such products.
 
Increased awareness about health and nutrition is also helping this market grow. This is due to the increased preference for natural or biobased ingredients as against synthetic ingredients. Synthetic ingredients include pharmaceutical drugs which may have side effects.
 
Moreover, the increased purchasing capacity of the global population, especially of people from developing countries is empowering them to spend on such nutraceutical products. Developing countries are emerging out as the fastest growing markets of proteins and peptides.
 
However, the developed nations are not far behind either, the unhealthy lifestyle of people in such nations is increasing their dependency on supplementary diet. Increased consumption of these products is helping people reduce their medical expenses by saving them from life-threatening diseases. This again, is strongly supporting the global proteins and peptides market growth.
 
However, at its nascent stage of development, i.e. now, the manufacturers of nutraceutical products fail to adhere to several claims that they make regarding their products. This is serving as a constraint to the growth of the global proteins and peptides market. Improving upon the product quality and living up to the norms laid down by clinical approval agencies can help improve the growth of this market.
 
The global market is dominated by a few leading firms. Mergers, acquisitions and joint ventures can help expand the global market for proteins and peptides. Moreover, expanding the product line and strategic advertising can also help. The market is at its nascent stage and strategic planning and implementation for its expansion can open up a very good potential for significant growth of this market.
 
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