The report on the Global Augmented Reality and Virtual Reality Market gives an estimation of the development of the market based on historical studies and also provides forecasts on the basis of a comprehensive research. The report gives a complete market analysis for the forecasted period from 2020 to 2026. The market is divided into various segments with an in-depth outlook of the competitors and a listing of the profiled key players. The market size in terms of revenue (USD MN) is calculated and provided for the study period along with the dynamics of the market such as the drivers and the restraints.
Drivers
- Growing attraction towards head-mounted displays (HMDs) in gaming and entertainment sectors
- Reasonable prices of displays and other hardware components in HMDs
Restraints
- Display latency and energy consumption affect the overall performance of virtual reality devices
- Low resolution and related health concerns
The report includes a detailed analysis of value chain in order to provide a holistic view of the augmented reality and virtual reality market. Value chain analysis comprises of detailed evaluation of the roles of various players involved in the augmented reality and virtual reality industry, from raw material suppliers to end-users.
Augmented reality and virtual reality market attractiveness analysis has been included in order to analyze the application segments that are estimated to be lucrative during the forecast period on the basis of their market size and growth rate. Attractiveness of the market has been derived from market size, profit margin, growth rate, and availability of raw materials, competition, and other factors such as social and legal constraints.
The augmented reality and virtual reality market has further been segmented based on technology such as augmented reality technology [marker-based which include active marker and passive marker, markerless (model-based and image processing-based)]; and virtual reality technology (non-immersive, semi-immersive and fully-immersive). The study provides forecast and estimates market for each technology in terms of revenue during the forecast period. Each technology has been further analyzed based on regional and country levels in terms of revenue.
The augmented reality and virtual reality market has further been segmented based on types such as augmented reality (head-mounted displays, head-up displays and handheld devices) and virtual reality (head-mounted displays, gesture tracking devices and projectors & display walls). The study provides forecast and estimates market for each type in terms of revenue during the forecast period. Each type has been further analyzed based on regional and country levels in terms of revenue.
The augmented reality and virtual reality market has been segmented based on component such as augmented reality components and virtual reality components which comprise of hardware and software components. Augmented reality hardware components include 3D cameras, sensors, semiconductor components and displays whereas augmented reality software components include software developer kits (SDK) and cloud-based services. Virtual reality hardware components comprise of semiconductor components, sensors and displays, whereas virtual reality software components comprise of software developer kits (SDK) and cloud-based services. The study provides forecast and estimates market for each component in terms of revenue during the forecast period. Each component has been further analyzed based on regional and country levels in terms of revenue.
The augmented reality and virtual reality market has further been segmented based on vertical such as augmented reality (aerospace and defense, consumer, medical, commercial, others), virtual reality (consumer, commercial, aerospace and defense, medical, industrial, and others). The study provides forecast and estimates market for each vertical in terms of revenue during the forecast period. Each vertical has been further analyzed based on regional and country levels in terms of revenue.
In terms of geography, the augmented reality and virtual reality market has been segmented into regions such as North America, Europe, Asia Pacific, and Rest of the World. The study provides a detailed view of country-level aspects of the market on the basis of application segments and estimates the market in terms of revenue during the forecast period.
The report also offers a competitive landscape of the overall market with company profiles of players such as:
- Google Inc.
- Microsoft Corporation
- Vuzix Corporation
- Samsung Electronics Co., Ltd.
- Qualcomm Inc.
- Oculus VR, LLC
- EON Reality, Inc.
- Infinity Augmented Reality Inc.
- Magic Leap, Inc.
- Blippar Inc.
- Daqri LLC
- Osterhout Design Group (ODG)
- Metaio GmbH
- Meta Company
- Cyberglove Systems LLC
A detailed description of the each company has been included and includes information in terms of headquarters, inception, stock listing, upcoming capacities, key mergers & acquisitions, financial overview, and recent developments and provides a thorough idea about the competitive positioning of market players. The report also provides augmented reality and virtual reality market's mergers/acquisitions, partnerships, collaborations, new product launches, new product developments and other industry developments.
SEGMENTATIONS IN REPORT:
Augmented Reality And Virtual Reality Market Analysis By Technology:
- Augmented Reality Technology
- Active Marker
- Passive Marker
- Model-Based
- Image Processing-Based
- Virtual Reality Technology
- Non-Immersive
- Semi-Immersive
- Fully-Immersive
Augmented Reality And Virtual Reality Market Analysis By Type:
- Augmented Reality
- Head-Mounted Displays
- Head-Up Displays
- Handheld Devices
- Virtual Reality
- Head-Mounted Displays
- Gesture Tracking Devices
- Projectors and Display Walls
Augmented Reality And Virtual Reality Market Analysis By Component:
- Augmented Reality Components
- Hardware
- 3D Cameras
- Sensors
- Semiconductor Components
- Displays
- Software
- Software Developer Kits (SDK)
- Cloud-Based Services
- Virtual Reality Components
- Hardware
- Semiconductor Components
- Sensors
- Displays
- Software
- Software Developer Kits (SDK)
- Cloud-Based Services
Augmented Reality And Virtual Reality Market Analysis By Vertical:
- Augmented Reality
- Aerospace and Defense
- Consumer
- Medical
- Commercial
- Others
- Virtual Reality
- Consumer
- Commercial
- Aerospace and Defense
- Medical
- Industrial
- Others
Augmented Reality And Virtual Reality Market Analysis By Geography:
- North America
- Europe
- Asia Pacific
- Rest of the World
The Global Augmented Reality and Virtual Reality Market has been exhibited in detail in the following chapters -
Chapter 1 Augmented Reality and Virtual Reality Market Preface
Chapter 2 Executive Summary
Chapter 3 Augmented Reality and Virtual Reality Industry Analysis
Chapter 4 Augmented Reality and Virtual Reality Market Value Chain Analysis
Chapter 5 Augmented Reality and Virtual Reality Market Analysis By Technology
Chapter 6 Augmented Reality and Virtual Reality Market Analysis By Type
Chapter 7 Augmented Reality and Virtual Reality Market Analysis By Component
Chapter 8 Augmented Reality and Virtual Reality Market Analysis By Vertical
Chapter 9 Augmented Reality and Virtual Reality Market Analysis By Geography
Chapter 10 Competitive Landscape Of Augmented Reality and Virtual Reality Companies
Chapter 11 Company Profiles Of Augmented Reality and Virtual Reality Industry
METHODOLOGY:
Combination of primary and secondary research has been used to determine the market estimates and forecasts. Sources used for secondary research include (but not limited to) Paid Data Sources, Company Websites, Technical Journals, Annual Reports, SEC Filings and various other industry publications. Specific Details on methodology used for this report can be provided on demand.