Tea is a hot aromatic and flavored beverage that is prepared by brewing the dried leaves of the tea plant. It is one of most common non- alcoholic beverage available in different types & flavors. It is consumed as hot or cold such as Iced Tea. It consists of antioxidants (polyphenols), phytochemicals and flavonoids which have many health benefits. The most common types of tea are black tea, green tea, herbal tea & ready to drink tea. It has many health & beauty benefits which includes fighting with deadly diseases like cancer, heart diseases and diabetes.
Tea is classified according to the products as black tea, herbal tea, green tea and ready to drink (RTD) tea. It is further classified as tea bags, loose tea and speciality tea. The speciality tea is prepared by adding flavours to the tea such as lemon, cinnamon, ginger, cloves, fennel etc. Black tea was the leading product till 2013 but the Green Tea is growing at a faster rate.
Increased awareness of the health benefits of tea is making a favourable shift in the consumer's drinking pattern. Innovative and high-end specialty tea flavours introduced by the tea manufacturers will be the key driving factor in the global tea market. However increasing consumer attention to the quality of products, growing brand loyalty and active promotions by manufacturers reflect a shift from unbranded to the branded products. The growing concerns of over consumption of tea is the major challenge to the tea market.
The three segments of the leaf tea market are Black Tea, Green Tea, Herbal Tea and RTD tea. The global tea market is distributed among Europe, Asia Pacific, North America, Latin America Middle East and Africa. The major tea producing as well as exporting countries in global scenario are China, India, Kenya and Sri Lanka. In Latin America, Brazil is the largest producer as well as consumer of Tea. In Middle East, UAE remains the highest consumer of the Tea. The Green Tea and Speciality Tea market is growing by leaps and bounds due to the health benefits. In Africa, Kenya is the largest producer of the tea followed by Uganda and Burundi. In the Asia Pacific tea market, India and China are estimated to grow rapidly over the next five years, whereas the U.K & USA in European & North American Tea market respectively are likely to experience stagnant growth during the same time period. Asia Pacific is the leading producer as well as leading exporter among all the regional markets. India & China occupied the largest share in Asia-Pacific Tea Market.
The leading tea companies in the world are Ajinomoto General Foods Inc., Asahi Group Holdings Ltd., Betty & Taylors of Harrogate Ltd., Cantarella Bros Pty Ltd., Dilmah, Duncans Industries Ltd., Eight O'Clock Coffee Co., Hain Celestial Group Inc., JM Smucker Co., Keurig Green Mountain Inc., Mondelez, Typhoo Tea Ltd. and Unilever
Decision Databases is involved in providing research reports and company profiles in the global tea market in terms of revenue and output/volume. Market drivers, opportunities and restraints are thoroughly studied which influences the market. This study is further utilized for the overall analysis of the market. The tea market is segmented based on the global applications, geographic presence, by products and ingredients. We offer an inclusive category-specific market outlook. We provide access to a comprehensive collection of companies in the industry. The companies can strategize and execute business operations through our competitor analysis. Find the global industry analysis, market size, share, growth, and trends information in our tea profiles.
SEGMENTATIONS IN REPORT:
Tea By Products:
1. INTRODUCTION TO THE TEA MARKET
2. EXECUTIVE SUMMARY
3. MARKET ANALYSIS OF TEA
4. TEA MARKET ANALYSIS BY PRODUCTS
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