Global Mobile Advertising Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026
- ID:PD022276
- January 2020
- Value Market Research
The report on the Global Mobile Advertising Market gives an estimation of the development of the market based on historical studies and also provides forecasts on the basis of a comprehensive research. The report gives a complete market analysis for the forecasted period from 2020 to 2026. The market is divided into various segments with an in-depth outlook of the competitors and a listing of the profiled key players. The market size in terms of revenue (USD MN) is calculated and provided for the study period along with the dynamics of the market such as the drivers and the restraints.
Drivers
- Increasing usage of smartphones and internet
- Growing popularity of social media
Restraints
- Privacy and security issue
Furthermore, the report quantifies the market share held by the major players of the industry and provides an in-depth view of the competitive landscape. This market is classified into different segments with detailed analysis of each with respect to geography.
The comprehensive value chain analysis of the market will assist in attaining better product differentiation, along with detailed understanding of the core competency of each activity involved. The market attractiveness analysis provided in the report aptly measures the potential value of the market providing business strategists with the latest growth opportunities.
The report classifies the market into different segments based on format and category. These segments are studied in detail incorporating the market estimates and forecasts at regional and country level. The segment analysis is useful in understanding the growth areas and probable opportunities of the market.
The report also covers the complete competitive landscape of the worldwide market with company profiles of key players such as:
- Applovin Corporation
- Avazu Inc.
- Chartboost Inc.
- Facebook Inc.
- Flurry Inc.
- Google Inc.
- Inmobi Pte. Ltd.
- Matomy Media Group Ltd.
- Millennial Media Inc.
- Smaato Inc.
A detailed description of each has been included, with information in terms of H.Q, future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other latest industrial developments.
SEGMENTATIONS IN THE REPORT:
By Format:
- Search
- Native social
- Display
- Video
- SMS
By Category:
- Arts & Entertainment
- Hobbies & Interests
- Others (Society, Science, Style & Fashion, And Technology)
By Geography:
- North America (NA) – US, Canada & Rest of North America
- Europe (EU) – UK, Germany, France & Rest of Europe
- Asia Pacific (APAC) – China, Japan, India & Rest of APAC
- Latin America (LA) – Brazil & Rest of Latin America
- Middle East & Africa (MEA) – Middle East and Africa
The Global Mobile Advertising Market has been exhibited in detail in the following chapters -
Chapter 1 Mobile Advertising Market Preface
Chapter 2 Executive Summary
Chapter 3 Mobile Advertising Industry Analysis
Chapter 4 Mobile Advertising Market Value Chain Analysis
Chapter 5 Mobile Advertising Market Analysis By Format
Chapter 6 Mobile Advertising Market Analysis By Category
Chapter 7 Mobile Advertising Market Analysis By Geography
Chapter 8 Competitive Landscape Of Mobile Advertising Companies
Chapter 9 Company Profiles Of Mobile Advertising Industry
METHODOLOGY:
A combination of primary and secondary research has been used to determine the market estimates and forecasts. Sources used for secondary research include (but not limited to) Paid Data Sources, Company Websites, Technical Journals, Annual Reports, SEC Filings and various other industry publications. Specific details on methodology used for this report can be provided on demand.
- DecisionDatabases.com also provides specific research reports as per Client requirement.
- Based on the feasibility, data can be provided for custom segmentation
DELIVERABLE OPTIONS:
DecisionDatabases.com also provides Mini Report and Sections of Reports, in case Client does not want to buy the full report:
- Market Data Sheet with all Tables and Graphs
- Mini Report
- Analysis
- Drivers
- Restraints
- SWOT Analysis
- Patent Analysis
- Application Analysis
- Product Analysis
- Geography Analysis
- Company Analysis
- Competitive Landscape
- Location of Plants
- Company Profiles
TABLE OF CONTENTS
1 . PREFACE
1.1. Report Description
1.1.1. Objective
1.1.2. Target Audience
1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
2.1. Highlights of Mobile Advertising Market
2.2. Global Mobile Advertising Market Snapshot
3 . MOBILE ADVERTISING – INDUSTRY ANALYSIS
3.1. Introduction
3.2. Market Drivers of Mobile Advertising Market
3.3. Market Restraints of Mobile Advertising Market
3.4. Opportunities of Mobile Advertising Market
3.5. Trends of Mobile Advertising Market
3.6. Porter’s Five Force Analysis of Mobile Advertising Market
3.7. Mobile Advertising Market Attractiveness Analysis
3.7.1 Market Attractive Analysis by Format
3.7.2 Market Attractive Analysis by Category
3.7.3 Market Attractive Analysis by Region
4 . VALUE CHAIN ANALYSIS
4.1. Mobile Advertising Value Chain Analysis
4.2. Mobile Advertising Raw Material Analysis
4.2.1. List of Raw Materials
4.2.2. Mobile Advertising Raw Material Manufactures List
4.2.3. Price Trend of Mobile Advertising Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
4.4.1. Direct Marketing
4.4.2. Indirect Marketing
4.4.3. Marketing Channel Development Trend
5 . GLOBAL MOBILE ADVERTISING MARKET ANALYSIS BY FORMAT
5.1 Overview by Format
5.2 Global Mobile Advertising Market Analysis by Format
5.3 Market Analysis of Search by Regions
5.4 Market Analysis of Native social by Regions
5.5 Market Analysis of Display by Regions
5.6 Market Analysis of Video by Regions
5.7 Market Analysis of SMS by Regions
6 . GLOBAL MOBILE ADVERTISING MARKET ANALYSIS BY CATEGORY
6.1 Overview by Category
6.2 Global Mobile Advertising Market Analysis by Category
6.3 Market Analysis of Arts & Entertainment by Regions
6.4 Market Analysis of Hobbies & Interests by Regions
6.5 Market Analysis of Others (Society, Science, Style & Fashion, And Technology) by Regions
7 . GLOBAL MOBILE ADVERTISING MARKET ANALYSIS BY GEOGRAPHY
7.1. Regional Outlook
7.2. Introduction
7.3. North America
7.3.1. Overview
7.3.2. North America Mobile Advertising Market Estimate by Market Segment
7.3.3. North America Mobile Advertising Market Estimate by Country
7.3.4. United State
7.3.5. Rest of North America
7.4. Europe
7.4.1. Overview
7.4.2. Europe Mobile Advertising Market Estimate by Market Segment
7.4.3. Europe Mobile Advertising Market Estimate by Country
7.4.4. United Kingdom
7.4.5. France
7.4.6. Germany
7.4.7 Rest of Europe
7.5. Asia Pacific
7.5.1. Overview
7.5.2. Asia Pacific Mobile Advertising Market Estimate by Market Segment
7.5.3. Asia Pacific Mobile Advertising Market Estimate by Country
7.5.4. China
7.5.5. Japan
7.5.6. India
7.5.7. Rest of Asia Pacific
7.6. Latin America
7.6.1. Overview
7.6.2. Latin America Mobile Advertising Market Estimate by Market Segment
7.6.3. Latin America Mobile Advertising Market Estimate by Country
7.6.4. Brazil
7.6.5. Rest of Latin America
7.7. Middle East & Africa
7.7.1. Overview
7.7.2. Middle East & Africa Mobile Advertising Market Estimate by Market Segment
7.7.3. Middle East & Africa Mobile Advertising Market Estimate by Country
7.7.4. Middle East
7.7.5. Africa
8 . COMPETITIVE LANDSCAPE OF THE MOBILE ADVERTISING COMPANIES
8.1. Mobile Advertising Market Competition
8.2. Partnership/Collaboration/Agreement
8.3. Merger And Acquisitions
8.4. New Product Launch
8.5. Other Developments
9 . COMPANY PROFILES OF MOBILE ADVERTISING INDUSTRY
9.1. Company Share Analysis
9.2. Market Concentration Rate
9.3. Applovin Corporation
9.3.1. Company Overview
9.3.2. Financials
9.3.3. Products
9.3.4. Recent Developments
9.4. Avazu Inc.
9.4.1. Company Overview
9.4.2. Financials
9.4.3. Products
9.4.4. Recent Developments
9.5. Chartboost Inc.
9.5.1. Company Overview
9.5.2. Financials
9.5.3. Products
9.5.4. Recent Developments
9.6. Facebook Inc.
9.6.1. Company Overview
9.6.2. Financials
9.6.3. Products
9.6.4. Recent Developments
9.7. Flurry Inc.
9.7.1. Company Overview
9.7.2. Financials
9.7.3. Products
9.7.4. Recent Developments
9.8. Google Inc.
9.8.1. Company Overview
9.8.2. Financials
9.8.3. Products
9.8.4. Recent Developments
9.9. Inmobi Pte. Ltd.
9.9.1. Company Overview
9.9.2. Financials
9.9.3. Products
9.9.4. Recent Developments
9.10. Matomy Media Group Ltd.
9.10.1. Company Overview
9.10.2. Financials
9.10.3. Products
9.10.4. Recent Developments
9.11. Millennial Media Inc.
9.11.1. Company Overview
9.11.2. Financials
9.11.3. Products
9.11.4. Recent Developments
9.12. Smaato Inc.
9.12.1. Company Overview
9.12.2. Financials
9.12.3. Products
9.12.4. Recent Developments
*Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
LIST OF TABLES
- Global Mobile Advertising Market Snapshot
- Drivers of The Global Mobile Advertising Market Impact Analysis
- Restraints of The Global Mobile Advertising Market Impact Analysis
- List of Raw Material
- List of Raw Material Manufactures
- List of Potential Buyers
- Global Mobile Advertising Market Analysis by Format (USD MN)
- Global Mobile Advertising Market Analysis in Search by Geography (USD MN)
- Global Mobile Advertising Market Analysis in Native social by Geography (USD MN)
- Global Mobile Advertising Market Analysis in Display by Geography (USD MN)
- Global Mobile Advertising Market Analysis in Video by Geography (USD MN)
- Global Mobile Advertising Market Analysis in SMS by Geography (USD MN)
- Global Mobile Advertising Market Analysis by Category (USD MN)
- Global Mobile Advertising Market Analysis in Arts & Entertainment by Geography (USD MN)
- Global Mobile Advertising Market Analysis in Hobbies & Interests by Geography (USD MN)
- Global Mobile Advertising Market Analysis in Others (Society, Science, Style & Fashion, And Technology) by Geography (USD MN)
- Global Mobile Advertising Market by Geography (USD MN)
- North America Mobile Advertising Market Analysis by Format (USD MN)
- North America Mobile Advertising Market Estimate by Category (USD MN)
- North America Mobile Advertising Market Estimate by Country (USD MN)
- United State Mobile Advertising Market Analysis by Format (USD MN)
- United State Mobile Advertising Market Estimate by Category (USD MN)
- Rest of North America Mobile Advertising Market Analysis by Format (USD MN)
- Rest of North America Mobile Advertising Market Estimate by Category (USD MN)
- Europe Mobile Advertising Market Analysis by Format (USD MN)
- Europe Mobile Advertising Market Estimate by Category (USD MN)
- United Kingdom Mobile Advertising Market Analysis by Format (USD MN)
- United Kingdom Mobile Advertising Market Estimate by Category (USD MN)
- France Mobile Advertising Market Analysis by Format (USD MN)
- France Mobile Advertising Market Estimate by Category (USD MN)
- Germany Mobile Advertising Market Analysis by Format (USD MN)
- Germany Mobile Advertising Market Estimate by Category (USD MN)
- Rest of Europe Mobile Advertising Market Analysis by Format (USD MN)
- Rest of Europe Mobile Advertising Market Estimate by Category (USD MN)
- Asia Pacific Mobile Advertising Market Analysis by Format (USD MN)
- Asia Pacific Mobile Advertising Market Estimate by Category (USD MN)
- Asia Pacific Mobile Advertising Market Estimate by Country (USD MN)
- China Mobile Advertising Market Analysis by Format (USD MN)
- China Mobile Advertising Market Estimate by Category (USD MN)
- Japan Mobile Advertising Market Analysis by Format (USD MN)
- Japan Mobile Advertising Market Estimate by Category (USD MN)
- India Mobile Advertising Market Analysis by Format (USD MN)
- India Mobile Advertising Market Estimate by Category (USD MN)
- Rest of Asia Pacific Mobile Advertising Market Analysis by Format (USD MN)
- Rest of Asia Pacific Mobile Advertising Market Estimate by Category (USD MN)
- Latin America Mobile Advertising Market Analysis by Format (USD MN)
- Latin America Mobile Advertising Market Estimate by Category (USD MN)
- Latin America Mobile Advertising Market Estimate by Country (USD MN)
- Brazil Mobile Advertising Market Analysis by Format (USD MN)
- Brazil Mobile Advertising Market Estimate by Category (USD MN)
- Rest of Latin America Mobile Advertising Market Analysis by Format (USD MN)
- Rest of Latin America Mobile Advertising Market Estimate by Category (USD MN)
- Middle East & Africa Mobile Advertising Market Analysis by Format (USD MN)
- Middle East & Africa Mobile Advertising Market Estimate by Category (USD MN)
- Middle East & Africa Mobile Advertising Market Estimate by Country (USD MN)
- Middle East Mobile Advertising Market Analysis by Format (USD MN)
- Middle East Mobile Advertising Market Estimate by Category (USD MN)
- Africa Mobile Advertising Market Analysis by Format (USD MN)
- Africa Mobile Advertising Market Estimate by Category (USD MN)
- Partnership/Collaboration/Agreement
- Mergers And Acquisiton
- New Product Launch
- Other Developments
- Company Market Share Analysis, 2019
LIST OF FIGURES
- Research Scope of Mobile Advertising Report
- Market Research Process
- Market Research Methodology
- Global Mobile Advertising Market Size, by Region (USD MN)
- Porters Five Forces Analysis
- Market Attractiveness Analysis by Format
- Market Attractiveness Analysis by Category
- Market Attractiveness Analysis by Region
- Value Chain Analysis
- Global Mobile Advertising Market Analysis by Format (USD MN)
- Global Mobile Advertising Market Analysis in Search by Geography (USD MN)
- Global Mobile Advertising Market Analysis in Native social by Geography (USD MN)
- Global Mobile Advertising Market Analysis in Display by Geography (USD MN)
- Global Mobile Advertising Market Analysis in Video by Geography (USD MN)
- Global Mobile Advertising Market Analysis in SMS by Geography (USD MN)
- Global Mobile Advertising Market Analysis by Category (USD MN)
- Global Mobile Advertising Market Analysis in Arts & Entertainment by Geography (USD MN)
- Global Mobile Advertising Market Analysis in Hobbies & Interests by Geography (USD MN)
- Global Mobile Advertising Market Analysis in Others (Society, Science, Style & Fashion, And Technology) by Geography (USD MN)
- Latin America Mobile Advertising Market by Revenue
- Middle East & Africa Mobile Advertising Market by Revenue
- Recent Development in Mobile Advertising Industry
- Company Market Share Analysis, 2019
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.