China E-commerce of Agricultural Products Market Research and Development Trend Forecast

  • ID:PD010171
  • September 2016
  • QY Research
                          

DecisionDatabases.com offers an introspective view of the industry in the report “China E-commerce of Agricultural Products Market Research and Development Trend Forecast”. The market dynamics are elaborately covered in the report to serve quality information to the clients. The China E-commerce of Agricultural Products market report provides data about sales, revenue, size, share, imports, exports, production, and consumption volume (as applicable).The value chain and distribution analysis is also exhaustively covered along with the profiles of key market players.

At present, agricultural-related e-commerce have over 30 thousand, and e-commerce platform of agricultural products nearly 4000. In order to usher in a sustained purchasing power and drive relevant consumer groups, e-commerce of agricultural products should provide a good shopping experience for customers.
As a new business modality, e-commerce injecting new development vitality and power for traditional circulation mode of agricultural products in China. However, the farmer in e-business talent is scarce. Based on huge space for development of agricultural information, insiders think it will have optimistic prospects of e-commerce of agricultural products, how to better create the conditions to promote the healthy development of rural e-commerce, government, electronic business platform, companies are much to do. Electricity providers is indispensable participant in developing e-commerce of agricultural products. Now, third-party e-commerce platform provider is quietly becoming core driving force of rural entrepreneurship. Governments should encourage third-party e-commerce platform provider innovative lower prices and better quality services products constantly, and encourage providers develop the customized products to reduce cost of doing business. Meanwhile, government should encourage network platform to further transparency, sharing information, knowledge and business in platform and provide the necessary technical support and business development experience for enlarge business.
Agricultural-related e-commerce is rapid development in 2015. In 2015, the total network retail sales of agricultural product over 150.5 billion CNY, and increase of 50% over 2014. E-commerce platform of agricultural products nearly 4000, almost every day have an agro-business enterprise online. E-commerce of agricultural products suppliers enter the fourth round of the electricity business boom after 20 years of development, China's electricity supplier following books, clothing, 3C boom in three electricity providers, has now entered the fourth round of the electricity business boom.
E-commerce of agricultural products suppliers form a "two superpowers - more strong - small minority" pattern. “Two superpowers” represent Alibaba and JD, “more strong” represent that there have many electricity supplier with strong competitiveness and "niche" refers to characteristic agricultural electricity providers with growth potential.

Table of Contents - Snapshot
1 Industry Overview
2 China Industry Development Environment Analysis
3 Development of Chinese Industry
4 Development Market Segments
5 Chinese Business Model Analysis
6 Competitiveness Analysis
7 Investment Feasibility Analysis
8 China Trends and Forecasting 2016-2020
9 Investment Opportunities and Risks

Table of Contents - Guidelines

1 Industry Overview of Agricultural Products 1
1.1 Industry Overview 1
1.1.1 Definition 1
1.1.2 Classification 4
1.1.2.1 E-commerce Business Model 4
1.1.2.2 Different Trading Objects 6
1.1.2.3 Different Operating Mode 6
1.1.3 The Function 7
1.1.3.1 The Function for Enterprise 7
1.1.3.2 Function for Individual 9
1.2 Industry Overview of Agricultural E-commerce 9
1.2.1 Agricultural E-commerce Definition 9
1.2.2 Development Significance of Agricultural E-commerce 10
1.2.2.1 Promoting the Development of Agricultural E-commerce is An Important Way to Improve the Agricultural Market Mechanism 10
1.2.2.2 Promoting the Development of Agricultural E-commerce is an Important Way to Promote the Development of Modern Agriculture 10
1.2.2.3 Promoting Agricultural Development is to Expand and Enhance Important Driving Force of Consumer Demand 11
1.2.2.4 Promoting Agricultural Development is to Accelerate Objective Requirements of Government Functions Transformation 11
1.2.3 Business Level of Agricultural E-commerce 11
1.2.4 Feature of Agricultural E-commerce 12
1.3 Support System of Agricultural E-commerce 13
1.3.1 Logistics 13
1.3.2 Payment system 14
1.3.3 Security Assurance 15
2 China E-commerce of Agricultural Products Industry Development Environment Analysis 16
2.1 China Macroeconomic Environment Analysis 16
2.1.1 China GDP Analysis 16
2.1.2 China Industry Economy Analysis 17
2.1.3 China Society Fixed Investment Analysis 21
2.1.4 Total Retail Sales of Consumer Goods Analysis 26
2.1.5 Income of Urban Residents Analysis 28
2.1.6 Consumer Price Changes Analysis 31
2.2 China Social Network Environment Analysis 34
2.2.1 Internet Basic Resource Analysis 34
2.2.2 Basic Situation of Netizen Analysis 38
2.2.3 Internet Application Analysis 44
2.3 China E-commerce Development Status Analysis 53
2.3.1 E-commerce Industry Development Scale 53
2.3.2 B2B E-commerce Development Scale 54
2.3.3 Online Retail Market Scale of Development 56
2.3.4 Online Group-buying Market Scale of Development 57
2.4 China E-commerce of Agricultural Products Policy Environment Analysis 57
2.4.1 Industry Policy Analysis 57
2.4.2 Industry Policy Analysis of Agricultural Products 58
2.4.3 Industry Policy Analysis of Agricultural Products 59
3 Development of Chinese E-Commerce of Agricultural Products Industry 61
3.1 Background of Agricultural E-Commerce Development 61
3.1.1 Agriculture-Related E-Commerce Response and Action 62
3.1.2 Attention and Investment in Agriculture-Related Platforms 63
3.1.3 More Service Providers to Join the E-commerce of Agricultural Products 64
3.2 E-commerce of Agricultural Products Overview 65
3.2.1 The Status of E-Commerce Development of Agricultural Products 66
3.2.2 E-commerce of Agricultural Products Sites 67
3.2.3 The Development of Agricultural E-commerce Platforms in Chongqing Region 67
3.2.4 the Country's First Agricultural Electronic Mall in Changsha Online 72
3.2.5 E-Commerce of Agricultural Products Comes into Agricultural Services Era 73
3.3 The Exploration of Agricultural Online Sales Model 74
3.3.1 Upgrade of Agriculture-Related E-Commerce Mode 76
3.3.2 The linkage of E-Commerce Platforms and Internet Service Operators 77
3.3.3The Linkage of Platform with the Traditional Broker 78
3.3.4 The Prototype of Contract Farming 79
4 Development of Agricultural Products Market Segments in China 81
4.1 Overview of Grain 81
4.1.1 Grain Production Volume Market Size Analysis 81
4.1.2 Analysis of Grain Distribution Status 82
4.1.3 Developmental Significance of Grain 82
4.1.4 Analysis of Grain E-commerce Transactions 82
4.1.5 Grain E-commerce platform Construction 83
4.1.6 Analysis of Cngrain.com E-Commerce Case 83
4.2 Overview of Vegetables 84
4.2.1 Vegetables Production Volume Market Size Analysis 84
4.2.2 Analysis of Vegetables Distribution Status 85
4.2.3 Developmental Significance of Vegetables 86
4.2.4 E-commerce Development Status of Vegetables 86
4.2.5 Analysis of Vegetables E-commerce Failures Cases 87
4.2.6 Analysis of Xinjiang County Started up E-commerce Platform Case of Vegetables 88
4.3 Overview of Meat 88
4.3.1 Meat Production Volume Market Size Analysis 88
4.3.2 Analysis of Meat E-commerce Distribution Status 89
4.3.3 Developmental Significance of Meat 89
4.3.4 Facing Problem of Development of Meat 89
4.3.5 Tianjin Cold Chain Logistics Projects Subsidies to Boost Meat Online Transactions 90
4.4 Overview of Fruits 90
4.4.1 Fruits Production Volume Market Size Analysis 90
4.4.2 Analysis of Fruits Distribution Status 90
4.4.3 Developmental Significance of Fruits 91
4.4.4 Development of Fruits Industry 91
4.4.5 China (Shanghai) E-commerce Platform of Imported Fruit Open Case 92
4.5 Overview of Tea 92
4.5.1 Tea Production Volume Market Size Analysis 92
4.5.2 Purpose of Developing E-commerce of Tea 93
4.5.3 The Development Situation of Tea 93
4.5.4 2015 Alibaba Platform E-commerce of Tea 94
4.5.5 Analysis of Shanghai Daning Tea City Catch the Express Train 94
4.6 Overview of Nut 95
4.6.1 Nut Production Volume Market Size Analysis 95
4.6.2Top Three Product Sales 95
4.6.3 Major Developing Trends of Nut Industry Sales 96
4.6.4 Development Status of Nut 97
4.6.5 2015 Alibaba Platform Nuts Trading Volume Ranking 97
5 Chinese Agricultural E-Commerce Business Model Analysis 98
5.1 Development of Agricultural Products E-commerce Service Model 98
5.1.1 Information Alliance Services Business Model 98
5.1.2 Farmer Information Services Business Model 99
5.1.3 Enterprise Information Services Business Model 99
5.1.4 Integrated Services Business Model 100
5.2 Analysis of Agricultural E-Commerce Business Conditions 101
5.2.1 B2C Model 101
5.2.2 Family Members Delivery Mode 101
5.2.3 The New Contract Farming 102
5.3 Analysis Agricultural E-Commerce Business Model 103
5.3.1 Services Provide Primary Mode 103
5.3.2 Advanced Online Trading Mode 103
5.3.3 Third-Party Electronic Trading Mode 104
6 Competitiveness Analysis of China E-commerce Platform of Agricultural Products 106
6.1 Alibaba Group 106
6.1.1 Basic Information 106
6.1.2 Analysis of Agricultural Products Sales Revenue 107
6.1.3 Analysis of Comprehensive Competitive on Alibaba Platform 109
6.1.4 Agricultural Products Business Layout 109
6.2 JD 112
6.2.1 Basic Information 112
6.2.2 Analysis of Agricultural Products Sales Revenue 113
6.2.3 Analysis of Comprehensive Competitive on JD Platform 113
6.2.4 Agricultural Products Business Layout 114
6.3 Yihaodian 114
6.3.1 Basic Information 114
6.3.2 Analysis of Agricultural Products Sales Revenue 115
6.3.3 Analysis of Comprehensive Competitive on Yihaodian Platform 115
6.3.4 Agricultural Products Business Layout 116
6.4 Womai 116
6.4.1 Basic Information 116
6.4.2 Analysis of Agricultural Products Sales Revenue 117
6.4.3 Analysis of Comprehensive Competitive on Womai Platform 117
6.4.4 Agricultural Products Business Layout 118
6.5 sfbest 118
6.5.1 Basic Information 118
6.5.2 Analysis of Agricultural Products Sales Revenue 119
6.5.3 Analysis of Comprehensive Competitive on sfbest Platform 119
6.5.4 Agricultural Products Business Layout 121
6.6 benlai 121
6.6.1 Basic Information 121
6.6.2 Analysis of Agricultural Products Sales Revenue 122
6.6.3 Analysis of Comprehensive Competitive on benlai Platform 123
6.6.4 Agricultural Products Business Layout 123
6.7 tootoo 123
6.7.1 Basic Information 123
6.7.2 Analysis of Agricultural Products Sales Revenue 124
6.7.3 Analysis of Comprehensive Competitive on tootoo Platform 124
6.7.4 Agricultural Products Business Layout 126
7 Investment Feasibility Analysis of Agricultural Enterprises Enter the Electricity Business Market 127
7.1 Market Structure Analysis of Agricultural Enterprises Enter the Electricity Business Market 127
7.1.1 Construction the E-commerce Website of Agricultural Product 127
7.1.2 Development Approach of Agricultural Enterprises Restructuring the Electricity Supplier 128
7.1.3 Investment Features of Agricultural Enterprises Restructuring the Electricity Supplier 129
7.2 Business Process Management Analysis of Agricultural Enterprises Enter the Electricity Business Market 130
7.2.1 Website Operational Process 130
7.2.2 Network Sales Process 131
7.2.3 Product Delivery Process 132
7.2.4 Procurement Management Process 132
7.2.5 Order Sales Process 133
7.2.6 Warehouse Operation Process 134
7.3 Logistics Investment Analysis of Agricultural Enterprises Enter the Electricity Business Market 134
7.3.1 Agricultural Enterprises Electricity Supplier Self-built Logistics 134
7.3.2 Logistics Outsourcing of Agricultural Enterprises Electricity Supplier 135
7.3.3 Logistics Construction Strategy of Agricultural Enterprises Electricity Supplier 136
7.4 Choose Platform Analysis of Agricultural Enterprises Enter the Electricity Business Market 136
7.4.1 Construction Model of Agricultural Electricity Supplier 136
7.4.2 Self-built Platform of Online Shop 137
7.4.3 The Third-party Platform 138
7.4.4 Outsourcing Model Service 138
8 China E-commerce of Agricultural Products Trends and Forecasting 2016-2020 140
8.1 E-commerce of Agricultural Products Trends and Forecasting 2016-2020 140
8.1.1 E-commerce of Agricultural Products Adding Impetus to Rural Entrepreneurship 140
8.1.2 E-commerce of Agricultural Products Trends Forecast 141
8.1.3 E-commerce of Agricultural Products B2C Trend Forecast 142
8.1.4 E-commerce of Agricultural Products O2O Trend Forecast 143
8.2 Agricultural Products E-commerce Trends 2016-2020 144
8.2.1 The Number of Agricultural Products E-commerce Website Growth Trends 144
8.2.2 Category Breakthrough Trend of Agricultural Product 144
8.2.3 E-commerce of Agricultural Products Market Size Expansion Trends 145
8.2.4 E-commerce of Agricultural Products Business Mode Diversification Trends 146
8.2.5 E-commerce of Agricultural Products Online and Offline trend Combining Trends 147
8.2.6 E-commerce of Agricultural Products SNS Marketing Trends 147
9 2016-2020 China Agricultural E-Commerce Investment Opportunities and Risks 148
9.1 2016-2020 E-Commerce of Agricultural Products Investment Opportunities 148
9.1.1 Good Macro Environment 148
9.1.2 Internet Technology Injected Vigor and Vitality 150
9.1.3 Agricultural E-Commerce Investment Opportunities 150
9.2 2016--2020 Agricultural E-Commerce Investment Prospects 152
9.2.1 Policy Risks 152
9.2.2 Business Risk 153
9.2.3 Market Competition Risk 153
9.2.4 Market Financing Risk 153
9.2.5 Technical Risk Analysis 154
9.3 2016-2020 Product Strategy of Agricultural Products E-commerce 155
9.3.1 Categories Constitute Quadrant of Agricultural Products 155
9.3.2 High Value-added and Easy to Do E-commerce Products 155
9.3.3 High Value-added but Less Easy to Do E-commerce Products 156
9.3.4 Low Value-added but Easy to Do E-commerce Products 156
9.3.5 Low Value-added and Less Easy to Do E-commerce Products 157
9.4 Industry Policy Recommendations in China 2016-2020 157
9.4.1 Standardize and Improve the Supporting Environment 157
9.4.2 Further Expand the Space for Development of E-Commerce 158
9.4.3 Promote the Standardization of Agricultural Products 160
9.4.4 Accelerate the Development of Mobile E-commerce 160

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