Worldwide Car Air Freshener Market – Global Growth Analysis and market Study
DecisionDatabases.com has added this new report "Global Car Air Freshener Market Research Report- Industry Analysis, Size, Share, Growth, Trends and Forecast" offering the complete market analysis and growth trends. The study assesses the growth opportunity and evaluates the future trends that are anticipated through historical and current market research. The report discusses the major companies operational in the Car Air Freshener industry and provides its detailed profile.
A car air freshener is a small aromatic device, which is used to makes a car’s inner environment pleasant & fresh by eliminating bad odor from the car. These fragrance devices improve the driving experience with its pleasant aroma and help in maintaining focus on the road & enhancing the mood of the driver. These advantages have made them a very effective and popular product in the global market in order to help in the rejuvenation of whole mood & health of the driver. These are widely available in various fragrances and forms in the market. The major driver of this product is its mood enhancing aroma that makes a happy, fresh & pleasant driving experience for the global users, and is expected to fuel market demand over the coming years. Increasing preference and usage of numerous organic & natural aroma elements by manufacturers for product differentiation will further aid in the market growth of the product in the forthcoming years.
Expanding automobile industry, rising disposable income and changing the preference of consumers for luxurious, adoring & exotic fragrances is also anticipated to open new avenues for the growth of the product. Rising awareness of natural & organic products and favorable initiatives to promote usage of organic products will have a positive impact on the market growth. Increasing tie-ups with high-end car brands & retailers is projected to boost demand for lifestyle products during the forecast period.
The global car air freshener market has been segmented based on product into gels & cans, paper car air freshener, vents & clips, sprays/aerosols and others. Aerosols are widely used product and are expected to witness a considerable growth over the coming years due to its instant effect and availability of wide range of products with exotic & natural aromas. Gels & cans is a leading product segment and is estimated to witness a double-digit growth over the coming years on account of its growing preference over conventional air freshener products and its high heat resistant property towards melting.
North America is a major market and is expected to continue its dominance in the study period owing to the presence of major players particularly essential oils manufacturers/importers, high living standards and changing demographic patterns in the region. Asia-Pacific is expected to grow at a significant rate in the near future due to high disposable income, changing lifestyle and expanding automobile industry in the region.
The key players of the global car air freshener include California Scents, Church & Dwight Co. Inc., Air Delights Inc., Godrej Household Products, Ada Electrotech (Xiamen) Co. Ltd., Car Freshener Corporation, ACS Giftware Industrial Ltd., Reckitt Benckiser Group Plc and Procter & Gamble.
In April 2012, Aromate Industries introduced a smart car perfume technology in the great auto show.
In May 2015, Handstands, car air Freshener Company acquired Lexol, a manufacturer or conditioning & cleaning products to expand its market.
In August 2015, Chewits, a car air freshener manufacturer, launched a new range of air freshener in the market.
April 2016, Vapor Communications has launched “Cyrano” an advance digital smell speaker and mood enhancing platform. It is convenient, battery-operated and portable electronic device that can also play sequences of smells called mood medleys.
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