Worldwide Automatic Content Recognition Market Anticipates Very High Growth Rate between 2016-2022
DecisionDatabases.com adds a new research report on "Global Automatic Content Recognition Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast". The report does an elaborate study of the current market dynamics and future projections using analytical tools such as Porter’s Five Forces Model, value chain analysis, market attractiveness analysis and company share analysis.
Automatic content recognition (ACR) is a recognition technology to identify and verify content played on a media file. It finds application in the content identification, content enhancement, audience measurement and broadcast monitoring. Increasing usage of smart electronic devices along with growing adoption of ACR technologies by PR companies is a major growth driver, which is expected to fuel ACR market
demand over the forecast period. Moreover the rising integration of automatic content recognition system in smart TVs and other smart gadgets will further aid to the market growth for ACR technology in the near future.
Over the past few years, growing popularity of ACR solutions among media companies in order to manage various applications such as audience management & broadcast monitoring has positively impacted the industry growth of this technology. ACR has become revenue generating medium for television due to its benefits of socialization and interactivity flow in the environment. However, privacy & security concerns are one of the major challenges for this market, which may affect the market growth under the study period.
The global automatic content recognition market has been segmented based on into audio, video & image recognition, real-time content analytics, voice & speech recognition, security & copyright management, content aggregation, data management & metadata, processing, broadcast & media monitoring, filtering & enhancement, encoding & trans-coding solution, media synchronization and audience measurement. Audio, video & image recognition is a leading solution segment and is expected to continue its dominance over the coming years due to its growing adoption as a solution for identifying all kinds of media content across the globe. The automatic content recognition market has been further segmented based on services into professional services, managed services, and value-added services. Professional services is a major service segment and is anticipated to grow at a significant rate over the forecast period on account of its necessary application for the successful implementation of automatic content recognition platforms and technologies.
Furthermore, the automatic content recognition market has been segmented based on technology and vertical. Acoustic & Digital Video Fingerprinting is a leading technology segment and is estimated to witness a substantial growth over the coming years owing to its less complicated deployment and highly secure system. Consumer electronics is a major vertical and is projected to continue its dominance in the coming years due to growing acceptance of ACR technologies by electronics manufacturers in the smart devices.
North America is the largest market for ACR technology and is expected to grow at a highest CAGR over the forecast period due to rising technological advancement and growing media industry in the region. Asia Pacific is a fastest growing market for ACR technology and is projected to witness a substantial growth over the forecast period on account of increasing technological innovations and growing electronics industry, particularly in the China, India, Australia and Japan region.
The major industry players include Arcsoft, Inc., Digimarc Corporation, Google Inc., Microsoft Corporation, Nuance Communications, Inc., Acrcloud, Audible Magic, Civolution, Enswers, Inc., Gracenote, Inc., Mufin GmbH, Shazam Entertainment Ltd., Vobile, Inc., Voiceinteraction and Key Innovators.
In April, 2014, Enswers, Inc., a content recognition tech Company receives a funding of USD 2 million from Samsung Ventures, to further expand its business in the U.S. and North America, by applying the same marketing strategies as it has applied in Asia.
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