Sanitary Napkin Market – Global Industry Overview

  • Analysis
  • 24-June-2016

The report "Global Sanitary Napkin Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast " added by provides market insights, facts, historical data, and future projections of the sanitary napkin industry.  This report provides information in terms of revenue and volume for the period 2015 to 2021. Drivers, restraints, and opportunities are intellectually assessed in the research report. Rising government and NGO initiatives towards the awareness about hygiene, comfort and convenience have boosted the market demand for sanitary napkins. In addition, availability of a broad range of product line is also expected to drive the market demand in the near future owing to increasing consumer demand for performance and aesthetics along with hygienic especially among urban sector. However, low-awareness regarding usage of various panty liners is one of the key challenges, which may hamper industry growth over the coming years.

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Majority of rural women are able to afford these napkins due to various encouraging initiatives. This, in turn, is expected to increase market penetration of sanitary pads in the rural area, worldwide. Growing demand for sanitary pads from the emerging economy is anticipated to fuel market growth in the near future. An increasing number of endorsement, educational awareness programs and various initiatives taken by NGO entities and the government, to spread the awareness of using hygiene products will further aid the market growth of sanitary napkin.

The global sanitary napkin market has been segmented based on type into panty-liner and menstrual pad market.  Menstrual pads are available in diverse varieties of thin, ultra-thin & regular pads and are used during the menstrual cycle. Menstrual pads are made on the basis of varied sizes and absorbency level. On the other hand, panty-liners are used during the postmenstrual or premenstrual cycle. The menstrual pads are one of the leading sanitary napkin segments and are projected to grow with the highest CAGR over the forecast period owing to growing usage of ultra-thin and thin pads across the globe. Panty-liners, also known as panty shields are expected to show a sluggish growth over the coming years on account of low awareness and less promotions in the emerging economies.

Geographically, the sanitary napkin market has been segmented into five major regions including, North America, Europe, Latin America, Asia Pacific and the Middle East & Africa (MEA). Asia Pacific is one of the fastest growing markets for sanitary napkin and is expected to witness a significant growth over the forecast period owing to rising number of promotional activities coupled with the availability of affordable sanitary pads in the rural sectors particularly in India, Indonesia, Malaysia and Vietnam.  Growing share of menstruating population coupled with urbanization & high disposable incomes are the major growth drivers for the emerging economies. However, feminine hygiene and sanitary pads disposal are the major challenges faced by the Asian nations.

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The global key players for sanitary napkin includes  Edgewell Personal Care, Hengan Group, Kimberly-Clark, P&G, Unicharm, Premier, First Quality, Enterprises, Kao Corporation, Lil-Lets Group, Millie & More, My Bella Flor, Natracare, PayChest, Playtex Products, Seventh Generation and Ontex International.  Sanitary pad market is highly competitive due to the presence of a large number of unorganized players. A large number of merger & acquisitions are taking place among players to expand their product portfolio and their businesses too.

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