North America Leads the Worldwide Gum, Mints and Breath Fresheners Market

  • Analysis
  • 23-April-2018

Gum, mints and breath fresheners are the substance mixed with sugar, and other flavoring agents which are consumed and referred to as chewing gums, bubble gum or simply gums.  It is elastic and cohesive materials specifically manufactured for chewing but not swallowing. Gum, mint, and breath freshener which come with specific functional key ingredients include ginseng, caffeine, and guarana.
 

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Principally the gum, mints and breath fresheners market is rising on the ground of an increase in consumption of breath fresheners by smokers and alcohol consumers and raising awareness regarding with oral care since they help to protect the teeth and naturally rinse away the acid from mouth. Moreover, the gum and mint that comes with low-sugar or low-calorie options in the market are gaining popularity, especially among the baby-boomers and health-conscious consumers. Furthermore, gums and mints with phosphopeptide-amorphous calcium phosphate can actually help harden tooth enamel, making the teeth stronger and less prone to tooth decay which in turn raising the demand for such gums and mints worldwide.

Also, with the advent of advanced packaging materials and design such as flip-top sliding door type packaging and base packaging has helped the overall market for gum, mint and breathe fresheners in recent years. Additionally, the desire for fresh breath is the main driver for the gum consumption. Also, with the advent of new and varied sweeteners being used, gums and mints in the market are projected to raise the growth of the market in the years to come.

Geographically, North America is the largest market for gum, mint and breathes fresheners followed by Europe and the Asia Pacific. The market of North America is mainly growing on account of increased consumption of breath fresheners by smokers and alcohol consumers who often uses breathe freshener’s post smoking or drinking. The U.S. is the largest market for mint, gum, and breath fresheners in North America. Asia Pacific region is experiencing healthy growth owing to the changing eating habits and westernization in this region has led to raise the demand of functional gum, mint and breathe fresheners. Japan, China, and India are some of the dominant regional markets of gum, mint and breathe fresheners in Asia Pacific region as referred in the report Global Gum, Mint and Breath Fresheners Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2017-2024.

However, the side-effects associated with consumption and strict government policy is likely to hamper the growth of gum, mints and breath fresheners market.
 
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Some of the key players operating in global gum, mint and breath fresheners market are Perfetti Van Melle, Wrigley Company, Cadbury Trebor Basset, lotte, Kraft Foods Inc., Haribo GmbH & Co. Kg, Leaf Holland B.V., Mars Incorporated, The Hershey Company, ZED GUM, The Wm. Wrigley Jr. Company and  Ferndale Confectionery Pty Ltd.
 
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