Impact That Technology Has on Marketing

  • Analysis
  • 08-July-2021

Technology has led to a transformation of every aspect of the modern world. Whether its a running a business, cleaning a house, or calling a friend, the method of doing so now looks incredibly different from how it did a couple of decades ago. The same applies to marketing. Technology has transformed its market to its customers as campaigns have become much more personalized, immersive, and targeted.
Not only has technology impacted the relationship between brands and their consumers, but it has also completely altered how companies are actually built. There is a significant reliance on building followings on social media, blogging, creating SEO-generated copy, and online advertising.
So, with the above in mind, this article will consider just how much technology has impacted marketing.
The Increased Use of Mobiles
Due to the developments made in smartphone technology, consumers have access to the entire world in the palm of their hands. In addition, there are 4 billion internet users online, which means that over half of the entire world’s population is frequenting the web for products, services, and information.
The way people access this technology varies, although mobile phones play a huge role as of now, more than 5 Bn people worldwide have mobile devices. The vast majority of these are smartphones. It has become easier for brands to reach out to online people via text messaging campaigns from Tatango, giving people constant access to those means.
It means that now, what were considered classic marketing techniques such as radio ads and billboards, though they may still happen, are certainly not as common as they used to be.
Social Media and Online Influencers
Having a following online has never been more critical than it is now, as most consumers (particularly the younger generation) spend a large amount of their spare time visiting social media sites. However, the purpose of these sites goes beyond simply being social anymore, as organizations use them to engage in dialogue with consumers, post blogs and generate sales.
It’s rare to find companies that don’t use the likes of Facebook, Twitter, and Instagram because here, customers can be directly contacted along with other businesses, as well as influencers. Influencers who have large followings can be very beneficial to companies because when they share a product, it is guaranteed to have an extensive reach and generate more online traffic and sales.
Machine Learning and Artificial Intelligence
Due to the increased developments in machine learning and artificial intelligence, marketers can be much more calculative for risk assessment, pay-per-click campaigns, and email/text campaigns.
Not only this, but the efficiency of chatbots is better which are able to understand what questions are being asked and how to answer them. This means that when customers visit sites, they can now be guided through the sales process and have answers to all the questions which are stopping them from buying.