When considered the prospects for leading refreshment brands, non-alcoholic beverage manufacturers face uncertain and challenging times ahead. A growing sensitivity towards the overall ingredient contents, especially sugar consumption, has been demonstrated among American consumers. As a result of this, many Americans have preferred to opt for a sugar-reduction solution by avoiding
artificial sweeteners. In U.S. packaged beverages, bottled water is known to have the highest consumption growth, as stated by Euro monitor International.
The consumption of packaged beverages has been extended into numerous potential occasions, other than just caffeinated energy or simple refreshment. The demand among Americans for healthier beverages offering a positive impact on the broader health has skyrocketed in recent times. Consumers are opting for functional, plant-based, natural, and flavourful liquid beverages as a part of a wellness routine and broader nutrition.
The increase in pill fatigue due to the over-the-counter medication has pushed Americans towards alternatives for
vitamins and supplements like snacks,
ready-to-drink or RTD beverages, gummies, and tonics. A majority of consumers prefer liquid beverage options rich in carbohydrates and plant-based protein to support gym activities and sports, along with supplement meals. Moreover, even the social adult drink is taking a more health-focused, mindful positioning.
Consumers are determined to opt for a high-protein,
ketogenic diet yet wary of unfamiliar, artificial ingredients, thereby creating a new wave of innovation in natural nutritive drinks. Even though plant-based proteins have continued to remain the talk of the town for long, premium milk products also carry their own significance in boosting the perishable, fresh appeal of beverages.
Beverage consumption comes up with several nutritious approaches, such as downsizing the occasion and package format, especially in high-sugar categories. Fruit juice production may boost due to the tonic format in beverages and supplements popularized in the U.S. As a result of this, innovations in botanical and
herbal supplement shots have also continued to thrive.
Juice-based shots help link the plant-based ingredients for functional benefits such as energy, immune system protection, digestion, and skin health while minimizing the calories and sugar associated with RTD juice formats. Various ingredients, such as apple cider vinegar, turmeric, ginger, and cayenne, and traditional adaptogens, are mixed with juice servings for maximum appeal.
CBD oil and
collagen are known to be then on-trend functional ingredients.
Other Related Reports:
Global Organic Food and Beverages Market Insights, Forecast to 2025
Global Food & Beverage Preservatives Industry 2016 Market Research Report
