Metal Cans Market Analysis and Industry Study :

  • Analysis
  • 15-March-2016

Metal cans have widespread usage in food and beverage industry. These are a convenient option for storing, transporting, preserving and consuming food products. Since the inception of the idea of metal cans in late 1700’s continuous innovation in material and coatings has led the metal cans industry uphill.

Metal cans – tin/steel or aluminium products- are perceived to be of highest nutritional quality when compared to its counterparts. Metal cans preserve products for a long time enhancing their shelf life as they permit high temperature sterilization. Recyclability and its resistance to any kind of interaction with the product has been the major reason for its popularity compared to plastic and glass packaging.

The biggest end-user for the metal can industry is the beverage industry. Beverage industry consumes metal cans for alcoholic as well as non- alcoholic drinks. Metal cans provide extended coolness and UV protection to the drinkable product. Packaging enhancements like modifying the shape, size and print is anticipated to fuel the growth in this category. Moreover beverage consumption has increased in the Asian and the Middle Eastern countries, thus propelling the growth of metal cans usage in this region.

Food industry uses metal cans for storing products like fruits, vegetables, pet food, seafood, meat, bakery, chocolates, pastas and soups etc. The growth in consumption of ready-to-eat meals in the food industry has been the major factor driving the metal cans market. The uphill trend of disposable income and urbanisation, specifically in the Asia – Pacific region has played and will be playing a major role in the metal can market growth.

Metal cans are also commonly used for paints, coatings, thinners, adhesives, motor oils, hairsprays, deodorants, and pharmaceuticals. The Global Metal Cans market is anticipated to show an upward growth trend with North America as the largest market due to its high consumption of processed food. A high growth is expected in the Asia – Pacific and MEA region. The growth restraints for metal cans market are PET bottles and glass containers which are light weight and cost effective. Also the non – biodegradability is a major factor affecting the growth of this market.

The key players in the metal can industry have been innovating and exploring new areas of development. Recently, Rexam has partnered with Arriaca to launch Spain’s first canned craft beer by March 2016. Rexam has given the 330ml cans a premium finish showcasing the product quality. The craft brewer industry is adopting metal cans recognizing the sustainability and preserving properties of the metal cans. Rexam has recently also collaborated with Irish, Swedish and UK craft brewers to launch cans.

Another market leader CROWN Bevcan Europe and Middle East, a business unit of Crown Holdings, Inc. have added two new products to its portfolio - CrownSmart™ and Cottle™.  Ardagh Group has also lately partnered with Filigrade – a Dutch watermark solutions company. This has led to an addition of unique digital features to its Metal Packaging enables enhanced customer engagement.

The Global Metal Cans Market is thus, developing due to a rise in its application market and the developing food and beverage industry. Digitally active cans, self-heating cans, reusable cans are some of the latest technological trends followed by this industry.


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