Global Bottled Water Market to Boost as Consumers become more Health Conscious

  • Analysis
  • 16-November-2016

The changing preferences and rising health consciousness of consumers along with the lifestyle changes are the major factors that drive the growth of global bottled water market in the coming future. Furthermore, increasing R&D initiatives to develop innovative technologies in the packaging field will further aid in the growth of the market in the near future. Bottled water goes through numerous purification processes before packaging to maintain the drinking water standards approved by government regulatory. They are available in a wide range of variety such as mineral water, purified water, distilled water, spring water, well water, and others.

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As per the report offered by “Global Bottled Water Market Research Report- Industry Analysis, Size, Share, Growth, Trends and Forecast” increasing consumption of bottled water in F&B industry is likely to augment market demand over the coming years. In emerging markets, shortage in availability of clean drinking water has made bottled water essential which in turn will propel the growth of the market. The quality of municipal or tap water is dubious to consumers and this lack of conviction is contributing extensively to the exponential growth of the bottled market. However, rising usage of contaminated water and poor availability of low-quality tap water are major concerns, which can affect the market growth in the forthcoming years. To counteract the devastating impact of these factors, companies are finding novel ways to increase their penetration in the global market.

In the report the global market has been segmented based on product into flavored, still, functional and carbonated.  Functional and flavored bottled water are projected to witness a double-digit growth over the forecast period on account of their rising popularity among consumers across the globe.

Asia Pacific is the main geographic market for bottled water and is estimated to continue its dominance during the forecast period owing to the rising consumer awareness about well-being & healthy lifestyle along with the increasing purchasing power in the region. Europe is also witnessing robust market growth and is expected to grow at a considerable rate in the study period owing to the growing of bottled water market, especially in Germany. North America is a fastest growing market and is anticipated to grow at a significant rate over the forecast period due to growing customer’s health consciousness and rising preference for healthier and more natural drinks over juices.

The leading companies in the bottled water industry include CG Roxane LLC, Groupe Danone, Ajegroup SA, Coca-Cola Company, Nestle Waters, Fonti Di Vinadio S.P.A., HassiaWaters International GmbH & Co. KG, Tibet 5100 Water Resources Holdings Ltd., Icelandic Water Holdings ehf., Mountain Valley Spring Company, LLC, Grupo Vichy Catalan, PepsiCo, Inc., Hangzhou Wahaha Group Co, Ltd. and Suntory Beverage and Food Ltd.
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In Sep 2016, Brainwave, a UK-based healthy drinks company has introduced bottled water with zero sugar and 20 grams offering of protein per bottle for their consumers.
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