Global Baby Walkers Market – Overview of the Industry Trends and Latest Market Update

  • Analysis
  • 23-September-2016

The new report added by   foresees the rising disposable income, growing middle-class population, rapid growth of e-commerce & retail sector and growing demand from emerging economies as the major growth drivers, which are expected to fuel baby walkers market demand during the forecast period (2016-2022). The report, “Global Baby Walkers Market Research Report- Industry Analysis, Size, Share, Growth, Trends and Forecast” covers the analysis of this market using analytical tools such as Porter’s Five Forces Model. It provides the value chain analysis, market attractiveness analysis, and company share analysis along with key player’s complete profiles.

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Baby walkers are used by babies to move from one place to other, who are in their initial phase of walking. These are made of hard plastic on top of wheels with fabric belts & two holes for the leg. The changing lifestyle and declining infant mortality is anticipated to further aid in the market growth. Increasing product innovation to develop improved quality products will have a positive impact on the market penetration. Consumers growing preference for environment friendly baby walkers will open new growth avenues for the manufacturers over the coming years. However, high risk associated with improper usage of sit-in-walkers and increasing negative product recalls are major challenges, which may hinder market growth in the forthcoming years. The government is mandating certain rules & regulations associated with the manufacturing of baby products in order to avoid any mishap or accident, which in turn will encourage vendors to develop high-quality products in the near future. According to baby safety regulations, prams and baby strollers have to undergo numerous quality checks procedures before they are sold in the global market, which will boost market demand for the product.

This global market has been segmented based on product into sit-in walkers and standing walkers. Sit-in-walkers include a wide range of products such as traditional baby walkers, musical and lighting baby walkers, and non-musical baby walkers. The sit-in-walkers segment is a major product segment, which is anticipated to grow at a considerable rate over the forecast period on account of the availability of wide range of product portfolio and rising preference due to its multi-functionality with the presence of various features including push handle, entertainment center, and washable seats. However, this product is facing some trouble in the market due to the risk of fall associated with the usage, which is expected to reduce by the development of better quality products by vendors in the near future. The market has been further segmented based on store format into chain specialized stores, baby boutique stores, mass market stores and e-retailers. The chain specialized is the leading store segment and is projected to continue its dominance during the forecast period on account of a major one-stop shopping destination for consumers due to an availability of a broad range of baby products across the globe.
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Asia Pacific is a fastest growing market and is estimated to witness a double-digit growth in the study period owing to the rapid urbanization, rising disposable income, increasing brand penetration in the regional market, and increasing e-commerce activity due to a rise in the number of the internet users in the region.
The key industry players include Chicco, Dream On Me Inc., Fisher-Price, Kids II, Inc., Baby Trend, Brevi, Britax, Combi, Joovy, Mamas and Papas, Mee Mee, Mothercare, VTech, Delta Children, Kidco, Habermaaß GmbH, and Kolcraft. The global market is highly competitive due to the presence multiple vendors and to sustain the existing competition, vendors are competing on the basis of brand image, product portfolio, and price.
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