Frozen Vegetables: An Appropriate Solution For Healthy And Nutritious Diet

• Analysis
• 16-September-2020

The increase in consumption and demand for frozen vegetables has uplifted the growth of the frozen vegetable market globally. The vegetables kept and preserved below the freezing point for storage and transportation purposes until its consumption falls under the category of frozen vegetables. Frozen vegetables are a convenient and affordable substitute for fresh vegetables. Also, they are free of preservatives and additives and are comparatively easier to cook. 
 
Different Benefits Of Frozen Vegetables
 
Amid the pandemic, the demand for frozen vegetables has skyrocketed. With a sharp increase in demand, it is expected to aid the frozen food industry to evolve a loyal customer base. Such high demand is because of its longer shelf life and convenience than fresh vegetables. The Global Frozen Fruits And Vegetables Market is expected to rise drastically in the upcoming months and, the category will attract previous as well as new customers who depend on easy-to-cook foods.
 
And Indian multinational conglomerate organization called ITC has undertaken farm projects to attain the rising demand for frozen fruits and vegetables. An initiative named e-Choupal 4.0 has been created by the head of the ITC’s IT business, S. Sivakumar. This initiative enables to link the rural farmers with the help of the internet. The project included 10,000 rural farmers hailing from Madhya Pradesh. With COVID-19 attaining its peak, there is a high demand for hygiene and food safety by the consumers that have drastically upsurged the demand for frozen fruits and vegetables. 
 
The nutritional value of frozen vegetables is believed to be comparatively less than fresh vegetables. But at the same time, many nutritionists and dieticians do not agree on this viewpoint. According to them, the nutritional value of frozen vegetables and fruits is on par with fresh vegetables or even higher. Moreover, frozen vegetables are found to be extremely economical.
 
Several reasons contribute to the escalating demand for frozen fruits and vegetables including changing food habits, lifestyle, urbanization growth, and dependency of people on convenient and readymade food. Moreover, the evolution in freezing technologies has augmented its demand even more. 
 
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