The global pandemic caused by coronavirus has a highly negative effect on the worldwide business industry. The food and the grocery industry faced several problems with the unprecedented arrival of the pandemic. The worldwide lockdown added to the difficulties in the smooth operation of the food supply chains. The unavailability of adequate transportation and shortage of workers in the supply chains put a lot of pressure on the food and grocery industry. Being the most important business in catering to the needs of the people, it had to undergo several transformations to adjust to the "new normal".
Inevitably, the booming prospects of e-commerce assisted the food and grocery industry in evolving their business. The enforcement of lockdowns throughout the world helped the online food delivery market to escalate its profits. The rapid delivery and varied range of options in the online food delivery platforms like Swiggy and Zomato in India helped the stranded citizens and quarantined consumers in the emergency. A global food dehydrator market research suggests that online food delivery and the food dehydrators and canned food market will observe a high CAGR in the next ten years.
While Covid-19 caused the economic slowdown, the small businesses emerging out of e-commerce soared high up in the sky. Above that, to survive in the ever-evolving e-commerce industry, the online food delivery business looks forward to employ relevant marketing strategies for sustainability in the field. Such a strategy is the drone delivery services that have a prospect to take over the human effort for its feasible contactless policy and faster plan of action.
Though online delivery players mainly focus on takeaways from restaurants, they also need to consider the convenient availability of farm-produced groceries to ensure basic sustenance and consumer satisfaction. The collaboration between local grocers and big companies like AmazonFresh, LLC, Koninklijke Ahold Delhaize N.V., Fresh Direct, LLC, mySupermarket Limited, Wal-Mart Stores, Inc., and BigBasket can make a difference in the business. Moreover, the co-operation between small or big vendors, farmers, and local buyers to ensure the consistent supply chain of food can help the economy as well as the food and grocery industry to strive in the post-pandemic era.
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