Digital Signage Market – Worldwide Growth Outlook and Analysis

  • Analysis
  • 26-July-2016

In the report, “Global Digital Signage Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast” added by the market overview, market size, growth trends and future prospects are elaborately covered. The report incorporates the digital signage market analysis on the basis of product, application and offerings. The report offers details about the drivers, restraints and growing opportunities in the industry.

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Digital signage is an electronic method of displaying promotional content such as video, information, digital images and streaming media with the help of a projector, LCD, and LED. Digital signage can be found in various places including public spaces, museums, retail stores, transportation systems, hotels, stadiums, corporate buildings, restaurants and other places to offer marketing, outdoor advertising and exhibitions. This signage is widely used for the purpose of promotion, broadcasting TV programs and dissipating information about new products or services. Growing preference of commercial displays over conventional methods along with guaranteed ROI from digital display are major driving factors, which are anticipated to boost market demand over the forecast period. Rising demand of using eco-friendly products with zero wastages of paper, increasing the popularity of LED-based displays and technological advancements with infrastructure expansions are some other key growth drivers, which are likely to augment market growth in the near future. However, lack of standardization and low-awareness about this display method are some of the major restraints, which may hinder the market growth of the product over the coming years.

The global digital signage market has been segmented based on product into kiosks (interactive), menu boards (interactive and non-interactive), billboards (interactive and non-interactive), signboards (interactive and non-interactive) and others. Kiosks are a leading product segment and are estimated to witness a substantial growth over the coming years owing to the rising demand of kiosks due to their quick and effective display solutions which can be utilized in all locations. The digital signage market has been further segmented based on offerings into hardware offerings (media players, projectors, mounts and other accessories), software offerings (edge server software, distribution & scheduling software, content management software, and others), and services offerings (installation services, maintenance & support services, and other services).  The software offering is the fastest growing segment and is expected to witness a significant rate over the coming years on account of its non-replaceable and low maintenance requirement. Furthermore, the digital signage market is segmented based on applications.

North America is expected to grow at the highest CAGR over the forecast period owing to the presence of a large number of manufacturers and service providers in the region. Europe is projected to witness a significant growth over the coming years on account of growing demand from end-user industries along with increasing R&D expansion to enhance quality and favorable government initiatives for more installations of digital display in the region. Asia Pacific is projected to grow at the fastest rate in the near future due to the growing awareness about this display and increasing application in hospitals, hotels, retail stores and corporate offices.

The key players include Ad flow Networks Inc., AU Optronics Corporation, LG Display Co., Ltd., NEC Display Solutions Ltd., Omnivex Corporation, Panasonic Corporation, Planar Systems, Inc., Samsung Electronics Co., Ltd., Sharp Corporation, and Sony Corporation.

In June 2016, Bluescape, a software provider, and AVI-SPL have formed a partnership to increase the efficiency at work across the enterprise by helping companies visualize ideas, take better decisions and drive better results.
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In Jan 2013, Casio Computer Co., Ltd launched a new digital signage business to attract the attention of customers.
In June 2016, MediaSignage, Inc. announced the launch of its new mediaAdNET, advanced publicity network for enterprise digital signage, to further enhance the ability to monetize their investment in digital real estate.

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