Probiotics are microbial ingredients in food, which provide various health benefits such as better bowel movement, antibiotic treatment, protect body DNA, improvement in an individual’s intestinal activities, and maintaining an individual’s immune system. It has recently been gaining importance owing to the rise in functional foods, and growing health consciousness. Its increased awareness in developed and developing countries has resulted in the growth of
probiotics market.
The report on
"Global Probiotics Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2021" added by DecisionDatabases.com provides a comprehensive analysis including market value, forecasts, as well as a detailed competitive market analysis of the major market players. The report also provides a descriptive analysis about the current and future market opportunities.
This market is segmented based on types into lactobacillus, streptococcus, bifid bacterium, yeast, and spore formers. All the probiotics have their own importance and features, with Streptococcus being the most frequently used ingredient with its benefits of better immunity and maintaining of the entire digestive function. Research and development and cost of raw materials are factors that regulate the growth and price in this market.
Probiotics finds application in Food and Beverages, Dietary Supplements, and Animal Feed. Owing to the rise in functional foods such as diary, breakfast cereals, fish, eggs, meat etc. have made food and beverages market as the largest market in probiotics. Dietary supplements is estimated to be the fastest growing market with the growing population getting attracted towards a better and a healthy lifestyle. Dietary supplements include powders, capsules and tablets.
The end – users of this market include humans and animals. Therefore, it can be segmented into human probiotics and animal probiotics. Human probiotics is estimated to be largest market with rise in disposal income and change in the standard of living in developing countries. Animal probiotics has also experienced an augmented growth with the rise in consumption of meat and frequent diseases outbreak among animals.
Developing countries have experienced the maximum growth in this industry. Therefore, it makes Asia Pacific as the fastest growing market as most of the developing countries fall into this region such as China, India, Japan, and Korea. The economic development in this region has helped to grow the probiotics market. North America will also witness growth with rise in various health related diseases such as obesity, diabetes etc. These factors mainly will drive the probiotics market in developed countries.
Probiotics market is extensively driven by growing awareness of an individual towards preventive health. Growing demand for dietary supplements in western countries has been a major factor in the growth of probiotic market. Also, the ban on antibiotics on animals has propelled the growth of this market. The lack of awareness of the benefits of probiotics in underdeveloped and developing countries will hamper the growth of this market.
This market is highly based on research and development. New product launches are frequent activities in this market. All companies have been focusing on gaining maximum market share so mergers and acquisition, partnerships, joint ventures, and agreements are very common. The key players of this market include Arla Foods, BioGaia Biologics AB, ConAgra, E. I. DuPont, General Mills Inc., Institute Rosell, Lifeway Foods Inc., Mother Dairy Food Processing, Nebraska Cultures Inc., Probi AB, and Royal DSM N.V. Lallemand Inc has recently stated manufacturing probiotics strains.
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