Global Baby Care Product Market Analysis and Industry Overview
The augmented need to sustain hygiene along with the need of easy – to – use products have increased the demand for baby care products. The “Global Baby Care Product Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2021” report by DecisionDatabases.com foresees high growth of this industry under the forecast period.
High disposable income and changing lifestyle are the major reasons contributing to the growth of baby care products industry. Lifestyle changes involve rising working women workforce, increased awareness about hygiene and convenience, and higher financial stability. Moreover, growing population is also propelling the baby care products market uphill specifically in the Asia Pacific region. Business analyst consider the baby care industry as recession proof owing to the buyers buying behaviour who prefer not to compensate on the quality, brand or volume. Another major shift seen by the industry is the adoption of organic and environmental friendly products. The millennial population is driving the all-natural drive across various industries. A stalwart industry player Johnson and Johnson has recently faced issues regarding the contents in its baby care products. The company has acted positively and is trying revamping the whole division to meet the growing demand.
The baby care product market is widely segmented into hair care, skin care, toiletries and sun care. Skin care and toiletries product segments hold the biggest market share under this industry. Skin care includes products like lotions, massage oil, powder, creams and ointments. Diapers among toiletries have a high consumption due to the increased convenience and hygiene it provides. The increasing birth rate and rapid urbanization is augmenting the diaper market. The market trend shows high demand for organic and natural baby products across the entire baby care product segments, though the cost of these premium range products might affect the sales volume. Also these products need to pass stringent regulations in terms of content and environmental regulation ensuring safe products for the consumers. Sun care and hair care product segment is anticipated to show a steady growth in the next six years, though its current market share is small.
The key players in this market are Avon Cosmetics, Johnson & Johnson, Kimberly-Clark Corp, L'Oréal USA Inc., Procter & Gamble Co., Weleda AG, Unilever, Dabur India Ltd. and Amway. Procter & Gamble is considered to hold a large market share in the baby diaper market with its diaper brand “Pampers”. The report provides an exhaustive data about the company’s market share, recent developments, product description and company’s future plans which can be used for the insightful study of the baby care market.
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